Exploring and assessing a new market takes considerable time and resources.  Information on the market, business environment, trade and investment framework and business culture are important elements in determining the optimal market entry strategy.


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Market Information

Explore the market, key information, characteristics, risks, demographics and the economy.

Business Environment

Some business environments may vary dramatically while others may look comfortingly familiar.    Knowing the market unknowns and specific nuances will enhance decision making.  As Donald Rumsfeld said…”There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. …

Trade & Investment

Markets are increasingly interconnected with global trade & investment, capital & people flows playing a crucial role in market development.   A market’s foreign investment and trade relations environment are important pointers to growth potential.  

Business Culture

Only in Australia can you call a complete stranger “mate”.   Business is all about relationships and understanding culture is key to achieving strong and lasting business relationships.


Market visits are vital for understanding the market, gaining and retaining customers or developing relationships. This is never more important than the Australian market.